Projects by Lino Melhado Filho
Lei do Informante do Bem (Brazilian whistleblower law)
Lino Filho was one of the first people in Brazil to support the "Lei do Informante do Bem" (whistleblower law), which, in short, rewards people for reporting corruption schemes with a percentage of the recovered amount.
The year was 2009, and little was being said in Brazil about fighting corruption. In a way, we can say Lino Filho was one of the first "bots" on Twitter, tirelessly sharing his tweets, tagging public figures and politicians in the hope they would read his ideas and put them into practice. Of course, Lino didn't use automation tools to spread information on social media back then — that didn't exist in 2009. But it shows how interested and dedicated he was to putting his ideas into action.
There's no way to prove it, but potentially the work done by Lino Filho positively impacted a nation. The topic of fighting corruption on social media in 2009, before it became popular, was barely discussed.
We believe Lino's persistence and clarity in spreading his ideas for legislative projects were decisive factors for the debate that followed in Brazil in the years to come. Lino was part of a small group of pioneering influencers who awakened public interest in solving systemic corruption — a topic that at the time was treated as a joke and something routine by the population, and today is considered unacceptable and worth fighting against.
Lino was interviewed by a radio station in Curitiba-PR, shortly before the city became a national reference in the fight against corruption.
The whistleblower law was planted on Brazilian social networks by Lino's work in 2009, and 10 years later, in 2019, it became one of the initiatives included in the anti-crime package approved by the Chamber of Deputies, by initiative of then-Minister of Justice Sergio Moro (Lino was an unconditional fan of Moro).
Lino's Twitter (now X) profile is still active, with his public history: www.x.com/LinoMelhado
He also had a blog where he shared other ideas for legislative projects and TV programs aimed at social evolution: www.blogger.com/profile/16613768575734158919
Lino Melhado Filho.
Márcia Melhado - Arte em Biscuit
Lino Melhado Filho and his wife Márcia Melhado were responsible for creating a nationally recognized brand in custom wedding cake toppers, serving the entire country.
Initially, Márcia learned the craft of Biscuit (a modeling paste for small sculptures, based on cold porcelain). Lino, after an entrepreneurial adventure in the waterproofing business, decided to join his wife and professionalized the business, turning it into a real company.
Thanks to Márcia's detailed and delicate work, and all the marketing and social media strategy by Lino, Márcia Melhado's Facebook page reached half a million followers — a meaningful number nationally.
Not satisfied with just operating strategy and social media, Lino learned to model the faces of the figurines and took this responsibility onto himself in the production line. So Lino would model the head, with minuscule facial details, and Márcia would model the rest.
Discover this project of Lino and Márcia:
Facebook: facebook.com/MarciaMelhadoArteEmBiscuit
Instagram: instagram.com/MarciaMelhado10
Website: marciamelhado.com.br
Lino Filho and his wife Márcia.
Ajude Alguém
One of Lino's great desires in life was to put into practice a platform that connected people in need of something with people who no longer needed that same thing. He gave this project the name "Ajude Alguém" ("Help Someone"), a non-profit platform.
Together with his son Lino Neto, they brought the idea to life more than once, building sites and apps that allowed this interaction between people in need and people willing to help.
For several reasons, the operation didn't continue, but Lino's family still owns the name and domain.
The Ajude Alguém platform will return soon.
Lino Filho and his firstborn Lino Neto.